New Role at Kineo - Head of Data & Analysis Strategy
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After running my own business, Krustyfries for a few months, I got the opportunity to join a large and well positioned strategic marketing consultancy, Kineo as their Head of Data & Analytics Strategy.
Although I was keen to go out on my own, I jumped at the chance to join a larger consultancy that already had Vodafone Australia as a client. At Kineo, my role is to help clients unlock the potential of their brands and business utlising the power of analytics, measurement and accountability.
My areas of expertise include search engine marketing (SEM), search engine optimisation (SEO), web analytics, display advertising and marketing ROI.
I am looking forward to the challenge of switching from client side to agency side, I'll let you all know how I go!
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Good to see you're making an investment in the data and analytics space. Online businesses need to be geared towards measuring online impact better, if the online advertising industry is to grow properly.
Data and Analytics have been at the tip of everyone's tongues, from the IAB Board Meeting to ad:tech. That's part of why I hired a VP of Product Development who knows the ins and outs of data and analytics.
(By the way, I'm blogging here too - http://www.mbablogs.businessweek.com/youngfemaleentrepreneur)
--Marissa
