Expedia.com.au gets Smart for Outdoor Campaign
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OK, so my heading is a bit corny, but this is definitely one of the coolest things I've worked on post MBA. Some marketing blurb....
Expedia.com.au™zoomed into the world of mobile outdoor advertising with its latest offline campaign, branded Smart Cars.
The 20-strong fleet features four different designs highlighting prominent sites from Europe, Asia, U.S., and (of course) Australia. The cars have been touring the Sydney metro area in high pedestrian traffic locations where the team has also been handing out Expedia.com.au branded Frisbees – perfect for the Aussie summer!
Anyway we had heaps of fun designing them, deciding on the geographical areas, as well as business casing the ROI (definitely the hardest thing!)
Watch the video of our launch event on Bondi Beach in Sydney, December 2007.
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Great experience.
Was at UWA's MBA and currently on management consulting roles.
How do you rate the impact of outdoor advvertising compared to purely online advertising for an online based product like expedia?
